✓ My fruit shop became popular in the world

52

☆ 53. Chapter 52 Rambutanfont record

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Chapter 52 Rambutan

After closing today, the fruit shop is still brightly lit.

All the clerks sat around the counter that served as a temporary conference table, staring at each other, wondering why the boss suddenly asked them to stay for a meeting.

"It's getting late, so I'll keep the story short." Xuanchu tapped his knuckles to signal everyone to focus, "I plan to launch a fruit gift box in our fruit shop." As

soon as he said this, everyone looked at each other.

Xiao Qin: "Boss, can I ask why you suddenly have this idea?"

Xuanchu made a tower shape with his hands and rested them on his chin. A gleam flashed in his eyes. Without answering, he asked, "What do you think?"

Mi Zi hesitated for a moment. He whispered, "Are you trying to take the high-end route?"

"Exactly right." Xuanchu snapped his fingers and nodded with a smile.

"But aren't we high-end enough now? The price is much higher than ordinary fruits." Sun Lang scratched his head in confusion.

"You are wrong." Xuanchu shook his head, "High price and high-end sound a bit similar, but they are actually two different concepts. The former is mostly related to quality, after all, you get what you pay for. The latter cannot be said to be related to quality. It's irrelevant, but just because the quality is good, it doesn't mean it's high-end."

"The jams in our store have always been selling well, not only because they are delicious, but also because the jam packaging is beautiful. In the same way, if we replace other products with better Beautiful packaging, with the same quality, can definitely sell for a higher price." "

Of course, taking into account the different needs of customers, the packaging can be divided into two types, ordinary packaging and gift box packaging. You can choose the ordinary packaging when eating by yourself. , gift boxes are more respectable when given as gifts."

Zhang Chao agreed: "In fact, I occasionally encountered customers before who asked if there was a better-looking package and wanted to buy it as a gift, which shows that there is a certain market for this."

Xuan Chu: "I specially stayed here for the meeting today because I want to ask for your opinions and suggestions. What kind of packaging do you think is more in line with the positioning and image of our fruit store?" "Is it more

high-end?" Sun Lang suggested, "You can refer to it. The packaging of tea and wine is very high-end at first glance, and it is more honorable to give gifts."

Zhang Chao expressed a different opinion: "I think it is better to be more refined and fashionable. Most of the customers in our store are young people, so we should give more consideration to it. Their preferences. I think the jam series we launched before was very successful, and we can refer to this."

Xiao Qin raised his hand: "When it comes to what young people like, I have an idea."

Xuanchu: "You tell me. "

Xiao Qin: "I followed a painter on Weibo. She has been serializing fruit anthropomorphic comics. Maybe we can ask her to paint our packaging." "

What does fruit anthropomorphism mean?" Xuan Chu said for the first time. I heard this word and asked out of curiosity.

"That's it, let the fruit appear in the image of a human being." Xiao Qin found the artist named "Yi Yi Xiao Transparent" on the Weibo follow list, "Well, the comic she drew is called "Fruit Kingdom". The story is quite interesting and heartwarming, and it feels like it fits well with the positioning of our fruit shop."