She was a leader with a mind of manipulation from where the Brits have left off. First, she traded the country's goods with other nations to build an image.
Despite getting good profit from it, she overworked and underpaid the nation's miners and other workers. To create the best image of the nation, she indeed upgraded the infrastructure.
An infrastructure even her own citizens can't afford. The basic salary is insufficient to cope up with inflation. Even worse were the government taxation.
Basically, she built a good image around the nation while treating the citizens miserably. If so, how she gain votes? Electoral Mobilization and Electoral Authoritarian.
She explicitly threatened that the citizens would lose the privilege of the infrastructure if they didn't vote for her. She also built grassroots through the elites patronage.
As for electoral authoritarianism, she took good use of prolific gerrymandering. This made the citizens mad and they planned to approach Nayal.
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