Do you want to learn about influencer marketing, finding ideal influencers, phenomenal platforms, creating and growing campaigns, metric matters, and how to track return on investment all in one place?
Influencer Marketing Like a Boss is jam-packed...
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My experience with media and metrics is similar to yours. I started at groundzero. Like you, I have many experiences I could draw on and the ability to learn.If I did it, so can you.
I've served in more than seven industries in strategy, consulting, and metrics. In every endeavor, there are always metrics to manage. I started to remind myself of numerous times as a certified public accountant that I was charged with measuring the value increase on the top line, as well as findings on the bottom line, like fraud, waste, and abuse.
I correlated measuring metrics in marketing with experiences in data analytics in various roles and projects. Since starting seriously with social media and influencer marketing in 2016, step by step, I identified a strategy and structure to continuously improve. This includes ways to evaluate both qualitative and quantitative metrics at every level. This has led to creating awareness, community, and results.
