One of the reasons I chose to create a lifestyle brand, is it gives me and us the freedom to overlap into wellness, lifestyle, business, and travel.
This increases the verticals in markets exponentially to include and do A/B testing on with digital, as well as influencer marketing. This works great for almost any industry and brand.
Let's take travel, food, fitness, fashion, money, and business as examples.
Action: How do you #createit?
Are you sharing in every area you want?
Photo Credit: Richard Brown in Jamaica with one of my close friends, Angela McKinnon
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