Let's talk about building your brand with influencer marketing platforms.
Perhaps, you've experienced numerous industries and marketing methods before social media existed.
Photo Credit: Alex Cuban Photography with @JenMorilla and @Light.Travels
Some of you have learned, invested and applied social media and influencer marketing extensively like me too.
Some of you grew up with social media and influencer marketing. It is your traditional marketing method.
At its basic level, social media and influencer marketing is word of mouth online. Any type of marketing is most successful when its authentic, relatable, and tells a story.
Photo Credit: Preston Olsen, Weekend Voyagers, Cover, this page and next.
If you would have told me 5+ years ago, I would create and implement the strategies in social media and influencer marketing I have now, I would have been surprised, to put it mildly.
A decade ago, I was working as an executive in strategy, finance and operations in an Oil & Gas company.
I was nowhere near sharing wellness, media, and travel; or creating a lifestyle brand, building online courses, and creating a community.
I understand what it's like to learn new skills and implement them step by step.
We are all figuring it out in various ways in digital, social media and influencer marketing.
Once I started researching, using, and creating influencer marketing platforms in 2016, I became fascinated with the access, opportunities, and scalability.
@light.travels featured via our Cuba Retreats
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Influencer Marketing Like a Boss: Five Steps from Start to Finish
Non-FictionDo you want to learn about influencer marketing, finding ideal influencers, phenomenal platforms, creating and growing campaigns, metric matters, and how to track return on investment all in one place? Influencer Marketing Like a Boss is jam-packed...
