Determining ROI For Social Media & Influencer Marketing

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Figuring out your return on investment for social media and influencer marketing doesn't have to be complicated

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Figuring out your return on investment for social media and influencer marketing doesn't have to be complicated.

To keep it simple, view media like word of mouth. As an influencer, it's about value, positioning, and ways you may serve exponentially to the brand.

In comparison, as a brand, it's about awareness, engagement, and results per campaign.

It's more important than ever to stand out among over a billion users on Instagram alone and an ever-changing algorithm — not to mention Pinterest, Linkedln, and Facebook among other platforms. 

Until several years ago, I myself didn't see the importance of social media and influencer marketing. When I personally experienced

25X results on Facebook alone with my before and after, I woke up, to say the least. My brain blew up over the infinite possibilities.

Let's talk about how to tackle this as an influencer and as a brand, simply and easily.

Photo Credit: @courtneylivin

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