More Than A Few Blessing

Chapter 20: Why?

Lu Chengyu looks at the posts' content in his Weibo, in the post, people are calling him as a male god in a joking tone, asking Chengyu to accept their knees and so on. Chengyu slightly frowned and he quickly sends a post in his Weibo. Dude, accept my knee tooo

“More Than One Year: There are golds under a man's knees and there are diamonds under a girl's knees. Don't casually give your knees to others, or you are making things difficult to your knees. Especially fellow men, if you give me your knees, what will you used when you want to propose to your girlfriend later? Everyone, study hard and get to work. Don't play with your knees anymore.”

“Lululu: The male god educates people with such a solemn tone, it's really extraordinary ah.”

“Nine days Nine Fishes: Male God! Male God! Please accept my knees too!”

“A piece of tofu: Top scholar male god, you are such a serious person. Do your colleagues in the company know that?”

“Love is blind:read this and you guys are reading fake chapter, my condolence”

Lu Chengyu smiled and stopped reading these messages. He switched to other pages in Weibo and scroll on funny posts. While doing that, he checked some comments on the discussion of Huading electronic products by netizens on the Internet, so that he can understand better the psychology of young customers.

After reading all kinds of comments, Lu Chengyu suddenly realized that 《Soaring Birds》did not cooperate with any advertisement sponsors and the filming was shot solely using his own private funds. If he can shoot Huading's products and the newly developed high-level residential areas, it will be good propaganda for Huading. He might be able to ask Yan Mu to help him with the theatre chain later on.

Chengyu knows what kind of sensation the film will cause after it is released, so he won't give up the chance to publicize Huading, but this matter can only be decided after discussing with Yan Mu.

On Thursday, after work, Lu Chengyu went to meet with Yan Mu, who wasn't so busy during that time, to discuss his plan.

Yan Mu, after listening to Lu Chengyu's words, meditated for a while and said, “What do you mean by using soft sell [1] to advertise Huading into the film?” It's not like Huading hasn't tried to advertise in other TV dramas or movies, but the effect was mediocre.

[1] soft sell: sales approach that features subtle language and a non-aggressive technique, designed to avoid angering potential customers and pushing them away.

“Yes,” Lu Chengyu understands what Yan Mu try to hint him, Chengyu said, “Although this is a small budget film, my intuition tells me that this film will be popular. If Huading's products are in this film, this will be a good channel for publicity.”

Yan Mu knows that nowadays, informatization is a critical thing and propaganda is also an important part of the company's products. In recent years, many companies spend more and more money on propaganda because everyone knows that good publicity can impact on sales revenue. But even though they invest a lot of money towards advertising, the effect is not necessarily good.

There are too many advertisements nowadays, and because of the pressure in life, people's patience is getting worse and worse. So when they are watching TV, they get very impatient to sit through the advertisements and they would change the channels.

Therefore, placing advertisements in TV movies, or in the name of certain variety shows, is quite acceptable to people, and also at the same time able to increase their popularity.

Perhaps because of his trust in Lu Chengyu, Yan Mu felt that the film might really able to increase Huading's fame, so he said: “Well, the cost of advertising for this movie…”