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2011: Girls' Generation, Touring, International Expansion and The Boys

In latter half of January, it was announced that the group would be returning to the Japanese market through the release of their Japanese version of "Run Devil Run" as a digital single, released on January 25, 2011.[91] On January 20, 2011, at the 20th Seoul Music Awards, the group received "Artist of the Year", the "Bonsang" prize", a "Popularity" award, and a "Hallyu award". In doing this, Girls' Generation became one of four artists in Korean music history (the others being Seo Taiji, Jo Sungmo and H.O.T.) to be named 'Artist of the Year' for two consecutive years. The group also became the only girl group in history to receive 'Artist of the Year' awards for the Seoul Music Awards, and Melon Music Awards for two consecutive years. They also received two Daesang Awards at the Golden Disk Ceremony, one Digital Daesang (2009), and one Physical Album Sales Daesang (2010).[92] On March 8, SM Japan updated their official website with information about the release of Girls' Generation third Japanese single and their first Japanese tour. It was stated that on April 27, Girls' Generation would be releasing their third Japanese single, "Mr. Taxi / Run Devil Run", which would include their first, original, Japanese song "Mr. Taxi".[93] and the Japanese remake of their song "Run Devil Run". At the 2011 MTV Video Music Aid Japan (VMAJ), Girls' Generation was nominated for three awards under the "Best Group Video", "Best Video Of The Year", and "Best Karaokee! Song" categories.[94] On July 2, it was announced that they had come out top in two out of the three nominated categories, winning "Best Group Video" and "Best Karaokee! Song" for the Japanese version of "Genie".[95] On June 1, 2011, the group released its debut Japanese studio album, Girls' Generation.[96] The album was promoted via the groups first Japan tour entitled, The 1st Japan Arena Tour, which started in Osaka on May 31, 2011. A total of fourteen concerts in six cities would be held over a period of a month and a half. Girls' Generation was certified Platinum (250,000) by Recording Industry Association of Japan on June 14, 2011, making it the fifth Korean artist's album to do so after S.E.S, BoA, TVXQ and KARA. Girls' Generation then was certified Double Platinum (500,000) on July 8, 2011, a first for any Korean girl group.[97][98] The group also set a record for recording the highest sales of the FIRST album as a foreign artist in Japan. Girls' Generation is the fourth artist to obtained number one spot on weekly album chart after BoA, TVXQ, and Big Bang,[99] and became the third Korean act to surpass the 500,000 mark after BoA and TVXQ. As a result of their rising popularity, Girls' Generation became the highest earning foreign artist in Japan for the first half of 2011.[100] By the end of 2011, the album had sold over 728,000 copies.[101][102] The album was re-packaged, as "The Boys" on December 28, 2011. Their most successful album to date, it was certified 'Million' by the RIAJ, and made the group the second Korean artist to earn this achievement in Japan since labelmate BoA's "Best of Soul" in 2005, as well as being the first female group to do so.[10] The self-titled album was the fifth best selling album in Japan in 2011 [103] and won Album of the Year at the 2012 MTV Video Music Awards Japan. The lead single, "Mr. Taxi", sold over 100,000 copies in its first week, beating out its predecessors, "Gee" and "Genie".[104] The single also managed to clinch the number 1 spot on Billboard Japan Hot 100 chart for two consecutive weeks and was nominated for Video of the Year at the 2012 MTV Video Music Awards Japan.[105][106]

Girls Generation 2nd Asian Tour was announced by SM Entertainment in June 2011. The tickets for the tour went on sale on June 7, 2011 on GMarket. On July 24,[107] Girls' Generation was selected by SISA Press as "The Most Influential Entertainers in Korea" for the year 2011, after having placed sixth in 2010.[6] Setting their sights on the international market, Girls' Generation signed a contract with Universal Music Group in 2011 to release United States material under Interscope Records.[108]The Boys was originally scheduled to be released through iTunes and various music websites in Asia, including its native country, Korea on October 5, 2011. But on September 30, it was revealed that the album's release has been postponed so as to bring about a worldwide album release.[109] On October 10, it was confirmed that the album will be released on October 19, 2011 and comeback on KBS Music Bank on October 21, 2011.

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