Eleven character cards for the film were released in July 2013. Starting in January 2014, director Wes Ball released one image from the film once a week, leading up to the film's first trailer release on March 17, 2014. A viral marketing campaign launched by 20th Century Fox began on April 16, 2014. The campaign is a website featuring the main characters while focusing on W.C.K.D, an organization in Dashner's novel series of the same name. The website has the domain wckdisgood.com.
On June 26, 2014, Dylan O'Brien tweeted that the original The Maze Runner book would be re-released with a new book cover based on the film's poster. On July 29, 2014, the second trailer for the film was released exclusively on Yahoo! Movies.
The popularity of the film has resulted in many fan projects, the most prominent being Maze Runner Chat, a podcast featuring news discussions and occasional cast interviews. The podcast is produced by MazeRunnerFans.com, a popular fan website for the series.
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The Maze Runner
FantasíaThe Maze Runner is a 2014 American dystopian science fiction action thriller film directed by Wes Ball, in his directorial debut, based on James Dashner's 2009 novel of the same name. The film is the first installment in The Maze Runner film series...
