Our Glamorous Time

Chapter 72: Who Is the Falling One

This round of DG Organization's suppressing battle plan had been split into two steps.

The first step was to focus on promoting the ZAMON brand in order to make it China's most influential luxury brand.

Of course, this step would lose them money. The sale of luxury goods is ultimately limited but the foreigners were very familiar with the principle of "losing some money to gain more visibility". This would ensure that almost everyone in China would know of ZAMON and DG Organization.

The second step was then produce a market-altering television ad. They would link ZAMON and their other lower-tiered brands together and let the public know that they all originated from the same famous company.

This was similar to how everyone knows that Porsche is a manufacturer of sports cars and if they ever manufactured a bicycle, everyone would also think, "Oh, that's a bicycle made by Porsche, I'm sure it's well made."

DG Organization planned to leverage the same principle.

Why was it necessary to split the plan into two steps? It came from the simplest rule in advertising and media studies which states that the less one broadcasts, the more likely audiences are to accept. Consumers should only be introduced to one concept at a time, so that they will be left with the deepest impression.

A few weeks prior, Charles had just completed the first step and was just about to sail through the second.

Everything appeared to be going smoothly. ZAMON had been launched into the market stably as planned, the individual stores and brands had seen increases in their sales, and investment companies had also conveyed the good news that they already had control over a portion of Aida's shares. This would be very helpful when DG began launching their competition against Aida.

But at this critical moment, something very important happened.

From the perspective of the Chinese bag industry, Charles had come to steal the largest piece in the market.

Yet in the eyes of these Chinese DG staff, this Australian, middle-aged man was very gentle and affable, diligent and responsible, and even had a bit of sweetness to him.

Whenever he had a bit of time, he would go into each department and converse with each member of the staff; he would also invite the collaborating companies to the office and gift them with Australian kangaroo plush toys. During his last month in China, those people who had come in contact with him, spoke very highly of him.

Precisely because of the detailed way he treated people and handled his tasks, he was able to get ahold of even more key information that was a big help to his plan.

Thus, those who were familiar with him knew that he wasn't just an easy-going and cute guy but was also one who was decisive and wise.

In the afternoon, he sat in the office of the marketing department and was chatting with several young Chinese staffers. Among them, there were fresh graduates that DG had hired and also those talents that had been stolen from other enterprises, including New Bori and Aida.

Knowing one's opponent as well as oneself would ensure that no battle would be lost. Charles felt that this phrase was very true, and when he took over DG China, he local talent from within the industry. It had indeed become of use.

At that moment, a girl who had left New Bori was teasing a boy who had come from Aida.

"That trick of Aida's was really quite a blow," she said, "Controlling the shares of Mind and in the end when we, New Bori, had managed Sha Ying so well, it was finally given like a dowry to you guys."