Our Glamorous Time

Chapter 79: Fighting Using Elimination

The appearance of the "Western Style" website had indeed affected the sales of DG China but the effect still was not too serious.

It had also caused distrust in some consumers towards the ZAMON brand but the distrust had yet to become widespread to the point of no return.

Hence, Charles immediately put in place a series of hard-lined defensive measures.

Firstly, he immediately reported the situation to DG's American headquarters and requested that they lodge a protest to both the Chinese and American customs under the enterprise's name, making it compulsory for strict checks on the recent import and export of ZAMON products at the border. This request had been met with the strong support of headquarters.

Next, he ordered his subordinates to collect information more thoroughly to ensure that they found some clues about the daily operations of "Western Style" and Aida, as well as their policies and regulations. Chen Zheng did not give up hope on the prosecution, but he was not optimistic about that point. Would Li Zhicheng leave any traces when he did things? It was laughable to think so.

Charles immediately contacted the well-known luxury goods corporations in China, hoping that everyone would agree to submit a joint petition to China's Ministry of Commerce. This suggestion did not gain much response as anyone who had eyes could see that the existence of the "Western Style" shopping center was a battle between Chinese enterprises and DG. The had only included products from other luxury brands as a token gesture. Most of them even appeared to run low on stock and it was obvious that they were hoping for a clear line to be drawn between the businesses.

The other luxury brands had been DG's competitors all along. They were also jealous of ZAMON's development in China, so who would be willing to get involved? All of them acted blurred and stunned, sitting on the fence to watch the battle as an observer.

With regards to this situation, Charles could only angrily scold, "Sh*t!"

Finally, and most importantly, Charles wanted to control the influence that "Western Style" had within the country. He knew that Chairman Mao had a saying, "The fire of the stars can set a prairie ablaze." A portion of Chinese citizens had a very positive view of DG, and he could not allow this strength to be lost just because of this incident. Things would be bleak if he received large-scale resistance from the consumers.

Hence, after a secret discussion with Chen Zheng, he decided to protect their internet and media components. Chen Zheng had always known the ways of the industry and thus promised while slapping his chest to start preparing to pour money into investing in the various media and internet outlets, which were like a bottomless pit. As the saying goes, money makes the world go round.

However, they only managed to guess half of it.

Li Zhicheng's next step would indeed make use of "Western Style" to make trouble for DG.

He avoided the tactics he used in the first half of the year, when he used the media to shape public opinion and stir up feelings, as he engaged in a push and pull method.

In a narrow road, the brave one will win. Li Zhicheng used the form of a television advertisement to directly declare war against DG in front of the entire country's consumers!

Within a night, everyone in the country knew of the price difference between ZAMON locally and internationally. They found out about the huge acquisition battles between companies as a result of the Chinese enterprises wanting to protect the local brands.

So, what do you think the average Chinese would do?

The night breeze was bitingly cold as Lin Qian and her colleagues sat in the office in the midst of preparing for the broadcast of the second edition of the "Glamorous" advertisement.