Love Yourself 承 'Her' (stylized as LOVE YOURSELF 承 'Her') is the fifth extended playby South Korean boy group BTS. The EP was released on September 18, 2017 by Big Hit Entertainment. The album was released in four versions, and contains nine tracks with "DNA" as its lead single. In addition, there are two hidden tracks that are only available on the physical album.
Love Yourself 承 'Her'
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Released: September 18, 2017 Recorded: 2016-2017 Length: 30:33 Language: Korean Label: Big Hit Entertainment Loen Entertainment Producer: Pdogg
Background and Release Love Yourself 承 'Her' is the first album to be released since BTS revealed their new "brand identity" on July 4, 2017, complete with a new, simplified logo and an alternative English name, "Beyond the Scene". Promotions for Love Yourself: Her began on August 10 with a series of posters that teased a set of dramatic short films or "highlight reels" that were released over four days starting on August 15. On August 21, 2017, it was revealed that BTS was in preparation for a new mini-album to be released on September 18, which was later confirmed by Big Hit Entertainment. On September 4, BTS released a comeback trailer featuring "Serendipity", the intro track from the album. Recorded as a solo by member Jimin, the "chill-out urban track" was noted for its "mystic vocals and characterful lyrics." Two days later, Big Hit posted concept photos for all four versions of the album on the label's official Twitter account. The tracklist was posted on September 12 and two teasers for lead single "DNA" were released on September 14 and 15. On September 18, the album was released alongside the music video for its title track, "DNA". In the 24 hours after release, the "DNA" music video had been viewed 21 million times, becoming the first K-pop group music video to reach over 20 million views in 24 hours.
BTS held a press conference on September 18, 2017, four hours before the album was officially released, as well as a special live broadcast on the V LIVE app after the release. A comeback show was held live on Mnet on September 21, and was simulcasted on video platforms and VOD services Mnet Japan in Japan, YouTube, Mwave, VIKI, Iflix in Malaysia, Sri Lanka, Indonesia, Vietnam, Cambodia, Thailand, the Philippines, the Maldives, Myanmar and Brunei, Joox, Toggle in Singapore, Mnet Smart, and iQiyi in Taiwan. The program will talk about the "stories behind creating new album, the story behind the creation of the group, and the truthful stories of the seven members." Their first comeback stage took place on September 22 on KBS' Music Bank.
Composition One of the initial songs worked on the album was "Dimple" in 2016. Originally, it was only called "Illegal" but it was changed during the process. Their aim for the song was to make it sound like a hybrid between American and Korean music so the instrumental was made a bit simpler than BTS' regular sound. For "Serendipity" it started out as a deep, meaningful paragraph according to one of the writers, Ray Michael Djan Jr. They concentrated on making a strong melody for the song as usually the lyrics are changed from English to Korean.
