CHAPTER FOUR

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CHAPTER FOUR | NOT GOOD ENOUGH

📍November 2018

📌Sinteria POV📍

Sinteria Eastwood makes $1b from selling majority share in her beauty company

Coty, which also owns Max Factor and Sally Hansen, has bought a 52% stake in Sinful Beauty

Sinteria Eastwood is selling a stake of her beauty business to the CoverGirl owner Coty, in a deal that values the reality TV star's company at about $4bn.

Coty said on Monday that it would pay $1b for a 52% stake in Sinful Beauty.

It plans to launch more products under the Sinteria brand and sell them in more countries around the world. The deal is expected to be completed early next year.

Sinteria, part of the Eastwood family, founded her company in 2010, tapping into her hundreds of millions of social media followers to promote her popular lip liners and liquid lipsticks.

Sinteria will still be the face of the brand and be involved in creating new products.

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sinteriaeastwood She don't gotta give it up, she professional

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