A puny street fighter from Busan now rules the underworld from his tower in Seoul. He's the Lord, the Devil and the Law of South Korea feared not only by the goons but also the government. No one dares to cross him. But everyone wishes to be favoured by him. One such mafia group being the Kims of Daegu. Kim Dongwook is power hungry and ruthless. He will do anything to fall under the King's favour. As a sign of loyalty and to negotiate trade Dongwook uses his son to be the 'gift' for mighty Jeon. The exchange comes with a heavy price for the youngest Kim and unprecedented circumstances for the Lord of Seoul. Who pays what and how much, is not even a question of fate anymore.