Ace of Rebirth Choreographer

Chapter 71

Chapter 71

    Chu Yu seldom pays attention to comments on the Internet recently, and stays with the editing team in the computer room, so she naturally doesn't know how fierce the Internet is. "New Voice Idol" is currently the most well-deserved No. 1 online variety show, and the hot topic is even far higher than that of many popular shows, and the sponsorship fee is even more astonishing. Some people even called this money-absorbing ability the "migrant worker meow phenomenon", and professionals in the circle also commented on the program.

    Guan Shiqi: Recently, many people have asked me about web dramas, and I wrote an article, which is just a throwing brick to attract jade, looking forward to the birth of more excellent programs. Xinsheng Idol official blog

    "Behind the Phenomenon of Migrant Workers: The Transformation of Online Variety Workshops to Professional Teams"

    Guan Shiqi:

    As the most famous online variety show at present, "Xinsheng Idol" swept the same type of network with a sponsorship fee of 60 million The program sparked heated discussions. Its main creative team, Baiyu Studio, once produced "Qi Meow Food", which is the leader of low-cost online self-produced programs. Migrant worker Miao, a member of the studio, is also very popular on Weibo.

    After the new program was launched, there was a lot of discussion on the Internet. Many friends came to ask me if the program was good or not, and whether it was a success. I pretended that this article was an introduction to provide a new perspective on the program. First of all, let me talk about the conclusion, "New Voice Idol" is undoubtedly a successful program. The first episode so far has received 150 million hits, which is basically a record-breaking number of hits on a comprehensive web site. The Suanguoli brand has done a good title promotion, and the program's ability to attract money in the future should not be underestimated.     However, after the program was launched, some netizens refused to buy it, especially the audience group who followed "Odd Meow Food", thinking that the program was too vulgar and lost the characteristics of Migrant Meow itself. Judging from the first episode of the program, "New Voice Idol" is undoubtedly an excellent program that can score 80 points. The stage, lighting, sound, camera, director, and scene scheduling are all excellent, showing the excellence of the production team. Most of the viewers have no objection to these, and the controversial views mainly focus on the program theme and program process.

    In fact, "New Voice Idol" can be said to be a transformational work of the team, and low-cost online self-produced programs are not a long-term solution. After the "Odd Meow Food" became popular, the same type of programs were mass-produced, and the low cost made the program production threshold extremely low, and some of them were shoddy. It is no longer possible for Baiyu Studio to continue on the road of low-cost production. The temporary novelty of low-cost programs will cause heated discussions, but the follow-up popularity will inevitably decline slowly. The homogenization of programs is serious, and the same is true for online dramas.     The focus of "New Voice Idol" is not actually the innovation of the program, but the internal adjustment of Baiyu Studio, that is, the progress of a small workshop to a professional team. The first episode of the program proved the strength of the team to the audience. The studio, which started as an online variety show, has the production level of a professional team and can operate variety shows worth tens of millions. Under the trend of separation of production and broadcasting, Baiyu Studio seizes the opportunity and is very likely to become a dark horse in the industry. The development prospects of online variety show platforms are great. Compared with traditional platforms, they have more freedom in program production. Baiyu Studio is already in the leading position... To sum up,     if     "New Voice Idol" maintains the current If the quality of the program is good, it can score 85 points; if the program process and links are true to the rumors, and there are good innovations, it can reach 90 points. The case of "New Voice Idol" can also trigger deep thinking in the TV industry, and the impact of online variety shows on the industry cannot be underestimated.     Guan Shiqi's article is more pertinent, commenting on the program from the perspective of industry insiders, and the controversy over "New Voice Idol" on the Internet is also less. Of course, there are also very few netizens who sprayed Guan Shiqi, saying that he wrote soft articles to build momentum for the show. Guan Shiqi did not reply to such comments, and those who knew his identity knew that it was impossible.     Guan Shiqi is a professor-level figure, and many articles have been published in academic weekly magazines. How could he write soft articles for a variety show. The book he wrote can even be used as a textbook for media students, and Weibo is mostly used for academic exchanges. This article is just a whim after watching the program.     After "New Voice Idol" was launched, many media also came to the door, hoping to conduct exclusive interviews and reports on the director team. Chu Yu turned down all the interviews and devoted herself completely to the production of the program. The fourth episode of the program has not yet been launched, and the director team dare not relax.