The Bratz Kidz are marketed to represent the innocence of children that normal Bratz and Babyz do not have and are modeled after their main fanbase, eight- to twelve-year-old girls. With long skirts and printed t-shirts, the kidz have separated themselves from the Bratz and Bratz Babyz lines with an air of innocence.
Slogans
"The Kidz with a passion For Fun!"
"Bigger than Babyz! Gonna be teens! We're Bratz Kidz, we're in between!"
"How do you play, the Bratz Kidz way!"
Price and Value
The basic Bratz Kidz typically retail for $10.00 US for one doll plus an extra fashion. Bratz Kidz in special collections, like Horseback Fun and Sleepover Adventure, will usually sell for around $14.99 each. The Sisterz set of Babyz Kiani and Kidz Lilani and babyz Zama and kidz Sasha is sold for around $19.99. Bratz Kidz playsets, which sometimes come with one Bratz Kidz doll, retail for anywhere from $30–50, depending on what features and accessories are included.
