Each doll (with the exception of the Core (Basic Line) dolls) has glass eyes with an articulated, posable body. The dolls come with a broom hair brush, and some come with a spell scroll and a doll stand. Some have a unique pet, sold separately, and most have a personal witch mark symbol. Character cards come with the first edition dolls. They reveal Augmented Reality content when held up to a webcam: virtual doll animation and character video. The Core (Basic Line) dolls are part of an inexpensive budget line and have a non-articulated body and painted eyes as opposed to the usual glass eyes.
Releases:
Summer/Fall 2012
First Edition (Basic Line) - Yasmina Clairvoya, Meygana Broomstix, Sashabella Paws, Cloetta Spelletta, and Jade J'Adore.
Pets - Winkers, Wingzy, Fluffinscruff, Barkthalameow, and Kissifuss.
Fashion Packs - Midnight Magic, Changed-Up Chic, Blood Red Charm, Romantic Spell, and True Blue Style.
Accessory Packs - Academy Style, Wicked Night Out, and Charmed Life.
Cafe Zap Playset
Crystal Ball Set
Secret Message Pad
Winter/Spring 2013:
Midnight Beach - Yasmina, Meygana, Sashabella, Cloetta, Jade, and Fianna Fins. All dolls in this line have glow in the dark, pale skin.
Magic Night Out - Yasmina, Meygana, Sashabella, Cloetta, Jade, and Vampelina.
Core (Basic Line) - Yasmina, Meygana, Sashabella, Cloetta, and Jade.
Switch-A-Witch Wave 1 - Single Pack and Double Pack
Switch-A-Witch Wave 2 - Single Pack and Double Pack
Pets - Ripple and Batric
Witchy Makeover - Yasmina
Summer/Fall 2013:
Back to Magic - Meygana, Sashabella, Jade, Victoria Antique, and Illiana Honesty.
Witchy Princesses - Angelica Sound, Siernna Calmer, and Carolina Past.
Core (Basic Line) - Meygana and Jade.