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__JANUARY__

January ; 2015

[ARTICLE] allkpop: Big Hit apologizes for the misogynistic lyrics in BTS's songs

Posted by alim17  
Wednesday, January 6, 2015

BTS's agency Big Hit Entertainment stepped up to address a recent controversy about the misogynistic lyrics in their songs, like "Hormone War" and Rap Monster's "Joke," with an official statement and apology.

On January 6, Big Hit wrote through the official fan cafe:

"Big Entertainment and BTS acknowledge that since the end of 2014, there's been a controversy regarding the misogyny in BTS's lyrics, and after reviewing the lyrics once again, we found out that a portion of the substance could be misunderstood to criticize women, which was not intended when it was being written, and made people uncomfortable.  Also, we personally confirmed that a portion of the content posted onto SNS by BTS before their debut could be unpleasant content for women. Regarding this, Big Hit Entertainment and BTS mulled over many things for a long time together, and the reason we had not announced an official stance all this time was in order to give sincere feedback through concrete details and a proper method at the most appropriate time.

"Big Hit Entertainment and all of BTS are extremely apologetic toward all of the fans as well as the people who felt uncomfortable because of BTS's lyrics and SNS content, and we will continually refer back to such comments and problems in the future during the writing process.  Through this discussion and review, we learned that because the creation of music is influenced by personal growth and experience as well as what's been seen in society, we cannot be free from societal prejudice and error. We also learned that it could be undesirable to define women's roles and values in society from a man's viewpoint.

"We are now aware of the fact that as members of an idol group that is creating a trend in popular culture, the comments and behavior of the members could greatly influence many different people and the society.  Additionally, Big Hit Entertainment feels greatly responsible for causing concern to many people because we had not been more careful regarding the production of BTS's content. Even in the future, please continue to watch over BTS's development, and if you point out the parts where we're lacking, we will work even harder as we listen to the fans and society's advice."

What do you make of the controversy and their apology?

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It's been weeks since they've last seen each other.

There were moments when he would reach for his phone on instinct and type out his usual message of when they can meet at the bookstore; when he can see her again and as soon as possible. But when he saw all of his preceding messages left unread from that same day she started giving him the cold shoulder, he watched his message fade away as he held down on the backspace button. His outcry to her diminished until it was completely erased and could not be heard.

It was probably best that she never answered his messages these past few weeks…

What would he say if she were to answer?

Knowing himself, he would end up saying something that would just spiral back into chaos.

If she were to answer, they would both only be disappointed to find out that they have carried on their grudges and their hurt only doubles with every day that passes.

The last image in his head of her is her look of disappointment. That image has been circulating in his head ever since she walked out of the bookstore that day.