rise and fall of Apple and rise again

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note(this was written today! aka 2/18/2022)

If you hear the words Macbook Pro iPhone or IPad.

You probably always think about the successful company Apple but this wasn't always the case for Apple. inc.

When Apple made the market they were very successful, their first Macintosh

was released in 1984 which was seen as a masterpiece and sold very well. However, in 1995 Apple fired one of its co-founders, Steve Jobs. Due to the power struggle between Jobs,

and CEO John Sculley. They felt Jobs was too risky. He launched untested products and spent too much money. For the next ten years, Apple launched expensive products and struggled to stay in the market and keep up with companies like Microsoft. Although stock shares fell to an all-time low of $6 a share, Apple refused to close its doors. They continued to invent and launch new products until they got it right. In 1997 the company rehired Steve Jobs as CEO and capitalized on his lofty ideas and goals.

Apple launched many Products that failed but after making major and small adjustments.

They were able to keep up and lead the market. For example, the Apple tv was actually made in 2007 but there wasn't much to watch, no rentals or Movie downloads. But now it's like one of the most popular devices. Apple Inc. is known for its sleek, user-friendly, cutting-edge technology. They get this reputation from taking risks, failing, making adjustments, and giving it another try. They constantly learn from one product to the next. They learn from the success of a product, but sometimes learn even more from product failures. They are successful because they never stop at that failure. It is simply feedback for how to make it better the next time. Apple is the best Failure-Leads-to-success story ever!

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