PixelPioneers: The Birth of a Gaming Empire

Chapter : 79 : Hot Operation

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Is it appropriate to do this? Listening to Armani's next opinion on the strategic development of PixelPioneers Studio, John and Luna could not help but look at each other. Is this the thing of the film and entertainment?

According to Armani's ideas, the operation hotspots of PixelPioneers Studio will be placed on John and Luna to create the concept of a star game developer.

"Isn't this good? After all, we are just game companies," John said after listening to Armani's suggestion.

"The star game developer or something is just a name. The real core content should still be the game. After all, we are not in that area," John looked at Armani and said.

For a game designer, the most important thing is whether the game is fun or not. And for players, whether the game is fun is the greatest measure of a game designer's reputation. After all, unlike media stars, game designers cannot rely on looks.

Regarding the question raised by John, Armani already had an idea. He nodded, "Of course, game products are the top priority, and this is the main one, including the so-called star developer, but the two do not conflict."

"Moreover, Mr. John and Ms. Luna also have potential in this respect. From the fans on the official blog, you can see that close to 800,000 fans, plus a very high level of activity, leave messages with the fans. This is not difficult."

Speaking of this, Armani's tone was full of confidence. After all, he was engaged in film and television entertainment before and has had a lot of achievements. It might be very difficult for him to work in the film and television entertainment industry, but in the game circle, Armani felt no difficulty.

First of all, it's a topic. The bosses of PixelPioneers Studio are a young couple, and their appearance isn't bad.

Secondly, the games developed by PixelPioneers Studio so far are all popular and have a good reputation.

It is for these reasons that Armani is confident he can manage their brand as an idol star within the game circle, this is also because John's foundation is good enough. Compared to other game developers, most of whom are middle-aged and balding from long-term development work, John stands out. To be fair, John could score a 7, but compared to others in the game industry, his score quickly jumps to 10.

Armani also sees benefits to this approach for PixelPioneers Studio, such as in the follow-up self-publishing promotion and game marketing. But the final decision remains in John and Luna's hands.

Listening to Armani's brief outline of the next strategic direction for PixelPioneers Studio, and his reasons for wanting to make him a star game developer, John felt a bit overwhelmed.

"What do you think?" John asked Luna.

John didn't have any strong opinion of his own. Armani was responsible for operations, while his main focus was making the games, such as his parallel memory which he relied on most.

Luna blinked and thought, "It seems interesting, but will it be particularly troublesome? For example, attending lots of events?"

"Of course not, and it's not like becoming a real celebrity," Armani reassured. "You just need to post more on the official blog, such as updates about game development or an occasional selfie, while casually showing a glimpse of the game in progress. I will create relevant topics around this."

John suddenly understood Armani's plan, constantly teasing the players with messages like, 'It's almost ready, you can play it soon.'

*****

Armani quickly formulated a complete plan for John within a week without setting up any new departments. For now, all operations were managed by the test department, which was responsible for PixelPioneers Studio's popularity and reputation.

Previously, PixelPioneers Studio had left game publishing to Social Tap, but Social Tap mainly promoted the games and their brand, not the studio. This was common in the industry. If you don't do effective publicity, many players, except hardcore fans, won't know who developed the game.

Currently, many gamers even think that Binding of Isaac, Octopath Traveler, and Outlast were developed by Social Tap. This is typical of the industry, but for PixelPioneers Studio, it is a key issue.

Once John agreed to the plan, he turned back to focusing on developing Resident Evil.

*****

During John's development of Resident Evil, many things related to him circulated in the game circle.

First, Mercury Studio announced plans to develop AAA-level games, directed by Martel and backed by an investment from Gemtechs. Up to $150 million was invested in creating a new ARPG IP.

Though John and Martel never saw themselves as competitors, the media speculated otherwise, especially since several of their games had been released around the same time.

John posted a hint on the official blog, which generated buzz, just as Martel and Gemtechs announced their new AAA game. The media hyped up a rivalry, and players eagerly watched from the sidelines.

Meanwhile, Social Tap partnered with overseas publishers to bring Binding of Isaac, Octopath Traveler, and Outlast to overseas markets, where they saw great success.

Binding of Isaac was particularly notable, selling over 1 million copies. However, the overseas revenue hasn't yet reached PixelPioneers Studio, but for now, their funding remains strong.

While developing Resident Evil, John also visited other notable game studios to discuss and gain experience.

During this time, fans of PixelPioneers Studio and John noticed an interesting trend.