Chapter Sixteen

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(Spencer Publications)

Steffy is walking down the hallway to Liam's office at Spencer Publications. When she arrives at his door she knocks and Liam usher's her in a closes the door.

Steffy: Hey so what's up. You were really vague on the phone? You have an idea on how I can re-launch the bedroom line?

Liam: I do. I think it's good. That's assuming you like my idea?

Steffy: Hey I'm open to anything. Let's hear it.

Liam takes a seat behind his desk and Steffy sits in one of the chairs in front of Liam's desk.

Liam: (exhaling) Ok. So last night I kept thinking how could you release this bedroom line if all the attention, time and energy is being focused solely on HFTF.

Steffy: Yea, tell me something I don't already know.

Liam: Then it dawned on me. The way Forrester is currently marketing the HFTF campaign. It's done the way it's always been done. Photo shoots, magazine articles and then of course a big fashion show.

Steffy: Yea so?

Liam: So it's antiquated. Today there are so many other new and exciting ways to build hype. Look at what's been happening in the music industry the last few years. Artist had to start getting creative with the way they released their albums with songs being leaked to the internet before hand.

Steffy: I get what your saying. Beyoncé released one of her album's to ITunes's with out prior announcement. The album was made super secretively and no one knew it was coming until it was finally released.

Liam: Exactly. I say we do something similar.

Steffy: What do you have in mind?

Liam: We shoot a commercial for the new bedroom line. It would feature you of course. It would be very short commercial. A teaser. Just enough to get the public excited and wondering what is about to be released. I would say we only have it run for a few days. No more than three. Than the day of, have a fashion show, but again nothing like a typical Forrester Creations fashion show.

Steffy: I like it Liam. Where would the commercial's run?

Liam: I was thinking the first commercial's would run on Spencer's Publication's website of course.

Steffy: (smiling) Of course.

Liam: Then social media. Facebook, Youtube, Snapchat, Instagram you name it. The day before the fashion show one last set of commercial's could run on television.

Steffy: (getting excited) This is good Liam. It's really good.

Liam: Only thing I cannot think of is where to have the fashion show. You said it yourself your father won't let you use the Forrester Creation's show room to have a fashion show this close to HFTF fashion show. So where could we have the fashion show?

Steffy got up and started pacing. Liam's idea was really good. Inspiring actually. If they could pull this off, oh man it could be big for her new line. It would also be a big cue for Spencer being the only media outlet responsible for it. They just needed to find a place to have the fashion show, but where? Steffy racked her brain as she paced. Then it hit her.

Steffy: OH my gosh. I know exactly where we should have the fashion show.

Liam: Where?

Steffy: Las Vegas.

Liam: Steffy it's perfect. You said the name of your new line is called Sinfull. What better place to have the fashion show than Sin City, Las Vegas Nevada.

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