Chapter: Simple Solutions
In 1888, a man named George Eastman started a photo business. He chose to call it “Kodak”, a strange choice during this time as the word didn’t mean anything. No one gave random names to reputable products or companies in those days. Eastman said that there were three principal concepts used when creating the name: It should be short, difficult to mispronounce and it shouldn’t resemble or be associated with anything else.
The name Kodak is a so-called neologism, a completely made-up word or a newly coined term or phrase that may be in the process of entering common use, but has not yet been accepted into mainstream language. Neologisms are often directly attributable to a specific person, publication, period, or event.
Possible Moral
In today’s society, naming companies randomly or with names meaning nothing is probably more common than the other way around. Eastman was a pioneer in this sense. A rebel of brand standards, as he did what no one else was doing. Lessons to be learned: Dare to swim against the stream and do something different, but also believe in your ideas while doing so. Eastman had both meaning and confidence in his chosen name.
Story from We All Need Heroes: Stories of the Brave and Foolish.
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We All Need Heroes
Short StoryHey there! Here you'll find a collection of mixed stories from my debut book 'We All Need Heroes', which celebrates people with brave and innovative ideas. The finished book is filled with a huge mix of inspirational and fun short-stories of people...
