BUTTON-STORE DISTRICT

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Chapter: Clever Business

Subcultures thrive in big cities. If you have idiosyncratic taste, you’re much more likely to find others who share those tastes the bigger the city you’re in. A store that only sells clothing buttons most likely won’t do well in a town of 30,000 people, but in New York City there’s an entire button-store district. Maybe not that strange when you consider that the city is inhabited by 8 million people.

Possible Moral
A piece of information telling us that there’s a time and a place for any idea to thrive. Just make sure to have the correct setting.


Story from We All Need Heroes: Stories of the Brave and Foolish.
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