Chapter: The Bitter Truth
The creative director, author and genius Paul Arden was a true maverick and perfectionist who cared passionately about the standard of ideas and often went to the edge to make them happen. An original character who with his books and lectures taught people to listen to their guts and to always try and do the unexpected.
At the D&AD’s (British educational charity, promoting excellence in design and advertising) President’s Lectures in 1994, Arden amongst many other things gave his thoughts on the subject awards. He said that nearly everybody likes to win awards. Because awards create glamour and glamour creates income, but people should be aware that awards are judged in committees by consensus of what is known. In other words, what is in fashion. Arden believes originality can’t be fashionable, because it hasn’t as yet received the approval of the committee.
Possible Moral
A story of advice that can be applied anywhere, except in sports perhaps. Don’t try to follow trends. Create them. Be true to your subject and you will be far more likely to create something that is timeless. Simply, listen to Arden’s advice – don’t win awards.
Story from We All Need Heroes: Stories of the Brave and Foolish.
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We All Need Heroes
Historia CortaHey there! Here you'll find a collection of mixed stories from my debut book 'We All Need Heroes', which celebrates people with brave and innovative ideas. The finished book is filled with a huge mix of inspirational and fun short-stories of people...
