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February 22, 2022; 10:36PM EST
*Sigh* Kanye, Kanye, Kayne...
What is there to say about "Ye", "Yeezy", or "Kanye" other than the man has apparently lost his marbles yet again?
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What does this small, circular device have to do with Ye? What is the issue with Kanye releasing his album on 2/2/2022?
Well, you see, when Apple offers you $100 million and you turn it down, there are definitely going to be consequences.
That's right, Kanye was reportedly offered $100 million in an exclusive deal with Apple to release "DONDA 2" and allegedly turned down said offer. Instead, "Ye" (as he deems himself) decided to release his very own music device where you could get the new album. This offer came with a catch, it was an exclusive that would not be offered anywhere else. That means fans would have to spend $200 on Ye's new product in order to hear his new album. The album was rumored to be released on the 22nd of February, 2022 at midnight. However, the album didn't seem to drop. Instead, Ye began a live video on his YouTube channel with a link to his Stem Music device at 9:00PM EST. There were 76,000 spectators by 9:44PM. By 10:08PM there was a glowing ball of green and blue light on the screen as well as an audible heartbeat. By 10:34PM 101,000 people were awaiting the drop. One can only speculate if the on-screen presentation was to represent the very aura and heartbeat of Kanye's late mother, Dr. Donda West.
"Donda 2 will only be available on my own platform, the Stem Player. Not on Apple Amazon Spotify or YouTube. Today artists get just 12% of the money the industry makes. It's time to free music from this oppressive system. It's time to take control and build our own. Go to now to order."
-Kanye via Instagram
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