7 Brand strengthening
Acquiring a well-known brand enhances brand value, reputation, and even customer loyalty for the acquiring party
8 Access to licensing or distribution
There are a couple of ways of thinking about M&A for licensing or distribution. The first is acquiring a company and gaining control of its distribution channels
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Business war
RandomShort summary The book is based mainly on business perspective which shows how people struggle to build their business and how they struggle to keep their business standing until they can live the legacy of their business It also helps various star...
