The King and Princess of Pop: shared traits of two performers

Brands

Michael was the first celebrity to sell himself as a brand. His signature moonwalk, distinctive clothes and gestures made him an icon. To this day his image is sold in clothes and toys.

Britney was sold to the public as a brand that went from innocent Lolita to sexual goddess. Her image was remade with each record and tailor cut to fit the public's expectations, from her initial teen audience to an extended adult and even gay community.
At the top of her fame, Britney's fans could buy shirts, dolls, etc. She designed a lingerie line and latter on a children's clothes line. She has released 24 perfumes, which amount to 34% of all celebrity endorsed fragrances. She has also endorsed a hair care line with hair brushes and straighteners.