25. RE-CREATE YOURSELF.
Control your appearances and emotions. Play sincere, but not necessarily be sincere.
• Create a memorable character. Do not limit yourself to the role society assigns to you.
26. KEEP YOUR HANDS CLEAN.
Conceal your mistakes. Your good name and reputation depends more on what you conceal than on what you reveal.
• Always have a convenient scapegoat.
• Never do the dirty work yourself.
27. PLAY ON PEOPLE'S NEED TO BELIEVE TO CREATE A CULT-LIKE FOLLOWING.
Keep it simple; keep it vague. Create new words for vague concepts.
• Emphasize the visual and sensual over the intellectual.
• Borrow the forms of organized religion to structure the group. Create rituals. Use names and ranks and titles. Ask them to make sacrifices and give alms. Act like a guru or a prophet.
• Disguise your source of income.
• Set up an us-versus-them dynamic. Keep followers united by identifying outsiders as a devious enemy.
• The tendency to doubt and reason is broken down when we join a group.
28. ENTER ACTION WITH BOLDNESS.
The bolder the lie, the better.
• Lions circle the hesitant prey.
• Boldness strikes fear; Fear creates authority.
• Going halfway digs the deeper grave. Do not negotiate if you opponent will more likely take the opportunity to destroy you.
• Hesitation creates gaps. Boldness obliterates them. Move swiftly and surely.
• Audacity separates you from the herd.
29. PLAN ALL THE WAY TO THE END.
Take into account all possible obstacles and circumstances that may prevent you from achieving your goal, and plan how you will overcome them.
• When you see several steps ahead, you will no longer need to improvise along the way, and risk deviating from your plan.
• Prepare alternatives and be open to adapt new routes to your goal.
30. MAKE YOUR ACCOMPLISHMENTS SEEM EFFORTLESS.
What imitates nature by appearing effortless and natural approximates nature's power.
• Never show your work until it is finished. When people see the effort and time it takes to make it, and if they witness a work-in-progress, the magic of the finished piece is spoiled.
31.CONTROL THE OPTIONS: GET OTHERS TO PLAY WITH THE CARDS YOU DEAL.
• Make people your puppets and give them options to let them feel they have control. Force them to choose between the lesser of two evils, both of which serve your purpose.
Present options but color the one you prefer as the best solution.
Force the resister into "choosing" to do what you want by appearing to advocate the opposite.
Alter the playing field so the only options available are the ones you offer.
Shrinking options force people to buy in now or else the goods won't be available tomorrow.
The weak man must be propelled into action through fear and terror.
Involving your victim in your scheme with the threat of their exposure later will keep them tied to you. They cannot expose you because they will be found out as well.
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Quotes
SpiritualKNOW THYSELF. Rudeness is merely the expression of fear. People fear they won't get what they want. The most dreadful and unattractive person only needs to be loved and they will open up like a flower. -The Grand Budapest Hotel "What is hell? I main...
