We all know this, but it needs to be said because it is easy to forget.
The first two things people are going to see are your cover and title. Your cover needs to be top tier, so people don't accidentally skip past your novel.
The third thing they will see is your summary. Your summary needs to sell this story to your reader.
Remember SPaG
Spelling, grammar and punctuation are important people can forgive the odd error, but if your novel is full of them, you won't keep readers beyond the first chapter.
Sites like Grammarly can help with this. (On the resources, chapter I have posted the top 5 grammar fixing sites)
Tags
Tag your story correctly. It will make it easier for people to find
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