Tales from the Former Universe

24. Optimistic Narratives

Hwillfyrd was sitting on a bench, looking back at the several losses of his business and his entirety. After sitting for a very long time, Hwillfyrd remembered all of his father's journey, starting from not giving up on the idea, even till the end before his death. He also remembered, that her mother once told him to look outside of the box, and not seek common goals, because common goals would only mean you are in the majority, and you won't have prestige. He also noticed and read an article about angel investors from the United States coming to invest in Merginesian Businesses, some are tycoons with the marketing resources his business needs. He was determined to announce his plans full of inspiration.

"Everyone," Hwillfyrd said. "A hardship, I know it has been. We lost three amazing employees this day," he said. "But Yeastyotic's future should not be impeded nor brought down by its failures," he said. "But I have an idea."

He threw the paper articles he read.

"What's this?" Totevia asked.

"Glad, I am, you asked," Hwillfyrd said. "Angel investors are seeking investment here in our country, coming from the States. But of course, profit is the major concern of angel investors," he said. "And so we have a new objective, to not only attract these investors but also common people nonetheless, let's focus on building a newer brand image for Yeastyotic, a brand deserving of expansion."

"But, Hwillfyrd, we are already at cross-platform advertising," the manager said.

"And progress, it's why we never receive," Hwillfyrd said. "We've been following common folk. What's side-profits if we only focus on how common people profit?" he asked. "This," he showed, "this is a new step, a revolution this company needs. And it's not just a new way of advertising, because this company has also been missing one thing."

"And what's that?" the manager asked.

"The brand," Hwillfyrd said. "To people, a commercial we just are and not the revolutionary changer we promised to be," he said. "To expand, to attract those investors, branding is important. Yeastyotic's presence should not appear on screens, but its name on paper too. It's time we get our businesses on others' paper. It's time we raise more money and create an image for ourselves," he said. "If celebrities can grow this much image, why can't we?"

When it was finally time, after years of collecting ale bottles and recycling them, Arlaion was introduced to the basics of Technical Writing by his father, as part of the family's traditions apart from teaching their teenagers how to brew before adulthood.

"Is this good?" Arlaion showed his third attempt.

"Sufficient, this is. Sufficiency, however, will not bring hood enough for the market," his father said. "Story writing, this is not, it is technical, business, boy, you hear me?!"

"Very well, father,"

"Good, please, practice, you shall keep, read requirements, you must," his father said. "Healthy as I may be, I could die of an overdose, you must be prepared, yeah?!"

"Sure thing," Arlaion said.

"Yeah, you better be," his father drank ferociously.

Then his father asked around after looking at the woman of their recent printer logo.

"So uhh, son... who is the girl?" his father wondered about.

"Royyega," Arlaion answered.

"Not the name, jackass!" his father shouted. "Sorry, scolding, I didn't intend. Just... what is she like?" he asked. "In character, I've seen her looks."

"She's... amazing," Arlaion responded.

"Is that what you keep saying?" his father questioned. "She was more than that. Tell me exactly what she is really like?"