Hyperlocal marketing is the process of targeting prospective customers in a highly specific, geographically restricted area, sometimes just a few blocks or streets, often with the intention of targeting people conducting "near me" searches on their...
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Hyperlocal marketing is the process of targeting prospective customers in a highly specific, geographically restricted area, sometimes just a few blocks or streets, often with the intention of targeting people conducting "" searches on their mobile device.
If you've ever found yourself looking for a very specific type of business when you're out and about, you've probably already conducted a hyperlocal search.
For example, let's say you're looking for a copy of a new book. You visit the nearest bookstore, only to discover that they're completely sold out. What do you do next? You take out your mobile device and conduct a near-me search for bookstores near your location. You already spent 20 minutes circling the block looking for a parking space, so you're not exactly keen on getting back in the car and driving to another store — you want a bookstore you can walk to, right?
Why Launch a Hyperlocal Marketing Campaign?
In terms of objectives, primary purpose is to drive foot traffic to physical locations and capitalize on near-me searches, which have strong commercial intent.
Near-me searches have become immensely popular in recent years. Data from Google indicates that near-me searches grew in volume by 130% year-over-year between 2014 and 2015 alone, and since then, Google users are using near-me searches to find everything from post offices to New Year's Eve fireworks celebrations.
