More Than Meets the Eye

The internet, am I right? It's all about perception. What you eat, what you wear, who you're friends with. With the simple click of a button, and the control of a profile you can create any persona you want.

Auston Matthews is a player; he doesn't hide that. But maybe he needs a new reputation. Maybe he needs a new image.

Enter Addison LeBlanc. No social media presence. Volunteers. Stays out of the public eye. What could go wrong?