Learning English Grammar

Propaganda

Propaganda
- method of promoting a product

Techniques:

1. Exaggerated Claims

2. Glittering Generalities - giving a good label to a product

3. Bandwagon Appeal

4. Glad Names / Card Stacking - presenting the good side only ; using pleasant words

5. Name Calling - giving bad name of a product (black propaganda)

6. Testimonial - linking famous personality to a product

7. Plain Folks - making someone appear ordinary

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