'As the lust was won over by the Eternal Bliss of Lord shiva the kamadahana or Holi festival is celebrated as an event associating with the Bliss of God. The Holi bonfire is in commemoration of this event. The ash of kama's body settled over the Lord shiva. (The kama dahana murthi dhyana shloka states, bhasma uddhuLita vigraham). So following kamadahana during holi, people put the powders on themselves and others remembering this victory over lust.'
[http://www.shaivam.org/siddhanta/fes_holi.htm]
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