[NEWS 150502] SECRET TO BTS' POPULARITY: 'STORY' AND 'POSITIONING'
An idol group 3 year into their debut's approach to surviving the saturated market is?
Bangtan Boys released their 3rd mini album "화양연화 pt.1" on April 29 for their comeback. The title song 'I Need U' dominated the music charts once it was released. At the same time, it also trended real-time on Twitter, showing their popularity. They debuted in June of 2013 talking about opression and prejudice of teenages. What's the reason for their success?
Albums with Stories
Bangtan Boys' first albums were part of a school trilogy. Debut song 'No More Dream' asked, "hey kids, what's your dream?" From their mini album, the song 'N.O' talked about the happiness of teenagers. Then their second mini album title song 'Boy in Luv' and 'Danger' from their first full-length album talked about teenagers' love.
Thus, Bangtan Boys reflected upon teenagers' dreams, happiness and love. Since the theme of each album is different, this stimulates the curiosity of fans. It also causes everyone to look forward to their next album. This time is no different. They released a mini album under 'youth 2-part' series, leading many to be very curious about their next album.
Solid Positioning
There are many idol groups that debut in a year. About 20% of those groups cannot participate in the next performance. It is very important to solidify your position in such a saturated market.
Among this, Bangtan Boys appeared in the music industry as "hip hop idols." It is not an easy thing to establish oneself as "hip hop" among a vast majority of fans. From leader Rap Monster being active on shows and all of the members participating in producing this mini album, it deepens people's view of them as "skilled hip hop idols."
Especially for Rap Monster who collaborated with America's hip hop godfather Warren G, and in March with Korea's hip hop leaders Tiger JK, Yoon Mirae, and Bizzy (MFBTY), and through other music activities, his skills have received great recognition.
Source: Naver
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BTS (Bangtan Sonyeondan) Facts,Interviews,News,Updates,Short stories and so on.
RandomThis is the compilations of BTS Facts, Interviews, News, Articles, Updates, Fan Account and so on ^^. This is the result of my almost 5 months of following BTS, reading and watching everything about BTS. I am Proud ARMY! I spend my whole four month...
