𝐏𝐫𝐞𝐭𝐭𝐲 𝐒𝐚𝐯𝐚𝐠𝐞 | 𝖻𝗅𝖺𝖼𝗄𝗉𝗂𝗇𝗄 7𝗍𝗁 𝗆𝖾𝗆𝖻𝖾𝗋𝗌²

𝐂𝐊 𝐒𝐏𝐑𝐈𝐍𝐆 𝟐𝟒' 𝐂𝐀𝐌𝐏𝐀𝐈𝐆𝐍 | 𝖫𝖴𝖭𝖠

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❲☆ 𝗖𝗔𝗠𝗣𝗔𝗜𝗚𝗡 ━━ Calvin Klein Spring Season 2024
❲☆ 𝗩𝗜𝗥𝗔𝗟𝗜𝗧𝗬 ━━ 100%
❲☆ 𝗕𝗥𝗔𝗡𝗗 𝗜𝗠𝗣𝗔𝗖𝗧 ━━ 10/10
❲☆ ━━

As Calvin Klein's global ambassador, Luna was the face of their Spring 2024 campaign. Though her fellow members Jennie and Sol are also ambassadors for the brand, Luna seemed to be favored by the brand. Sol couldn't join the girls due to her hiatus and Jennie didn't have a role in it as big as Luna did.

Luna's face was put up on billboards, buildings, and ads all over the globe. Calvin Klein paid a collective 35 million USD for all of it.

Calvin Klein as a brand fits Luna the most and it seems everyone agrees so. One of the biggest reasons for this is due to how Luna made Calvin Klein even bigger and more popular than the brand was before they started working with her. Just as back in the 80's Brooke Shield's name was synonymous with the brand, the same goes for Luna. When you think of Calvin Klein, you think of her.

Besides the popularity, it makes sense for Luna to be their ambassador because her image. Luna expresses her sexuality through her music and now through her partnership with Calvin Klein. Her work with the brand even prompted the public to call her Korea's sex symbol.

After the breaking news of their relationship, Calvin Klein would've been dumb not to take advantage of this. This photo of Luna and BTS's Jungkook completely broke the internet, literally. The Calvin Klein website, Instagram, and Twitter crashed. They were all down for three hours before they got back up and running.

The attention all parties got due to this picture alone is mind blowing. Both fans, antis, and even people who don't know them were talking about this picture. It's almost like the world froze. The demande was so much higher than the supply that Calvin Klein had released statements regarding the shortage in stock.

A few days after the release of the photoshoot, the picture was hung both inside and outside Calvin Klein stores. This cause a flood of people to crowd the stores just for a glance or a picture of the infamous poster.

Their marketing campaign brought a profit of $1.25 billion to the brand.

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