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Chapter 291 Some Regrets Chapter 291 Some Regrets
Yan Lin plans to open the store before the winter vacation.Now we are faced with two important issues: the source of ingredients for opening a store and the location of the store.
Most of the ingredients in Yan Lin’s fast food restaurant are chicken. In order to ensure the freshness of the ingredients, Yan Lin went directly to the nearest live poultry farm in City S. Even if the price is a little higher, he would use the best chicken.
In addition to chicken, Yan Lin also uses the best of all other ingredients.
The cost is much higher, but the price is exactly the same as McDonald's. Some of the flagship items are even one dollar cheaper than McDonald's.
However, it's all worth it to be able to maintain the quality and make less money.
Bai Meimei gave her opinions on the site selection.
She remembered reading a report on the Internet that KFC had a market research department that specialized in opening stores next to McDonald's after using data to screen out the most suitable locations.
Therefore, in the business districts of cities large and small in China, as long as there is a McDonald's, you can see a KFC just a few dozen meters away.
Everyone who opens a shop avoids opening shops that are clustered together with similar shops, but Bai Meimei actually advised herself to open one next to McDonald's. Yan Lin immediately looked puzzled.
Yan Lin's brain for making money is indeed not as good as Yan Jingshan's. Before Bai Meimei could explain, Yan Jingshan said, "After the comparison, it can better reflect the advantages of your store, and convert McDonald's consumers into consumers of your store."
Yan Lin suddenly realized that this was the case.
He looked at Bai Meimei gratefully and said, "I'll go find a suitable shop right away."
The McDonald’s store is located next to S University, which is one of the most prosperous areas in S City.
Consumer activity is young, and shop rents and transfer fees are particularly expensive.
Yan Lin took a fancy to the two-story commercial building opposite McDonald's, which is more than 300 square meters in total. The rent is 10,000 yuan a month, and he also has to pay an additional transfer fee of 400,000 yuan.
Quan Yulan had a total of one million yuan, 200,000 of which was used to buy a house and furniture, leaving 700,000 yuan.
Bai Meimei refused to accept it, but Yan Lin still gave her 200,000 yuan. He only had 500,000 yuan left on hand. Together with the 180,000 yuan given by Old Man Yan, he only had 680,000 yuan in starting capital.
If the transfer fee is 400,000, and the one-year contract costs another 120,000, that's 520,000, leaving only 160,000.
After spending 160,000 yuan on renovation for a 300-square-meter fast food restaurant, even if there is some money left, it is completely unable to support the purchase of kitchen equipment, hiring of people, capital turnover, etc.
If Yan Lin moved to a worse location, or found a smaller shop, he would have more than enough money.
But he had his eyes on the 300-square-meter prime location and was determined not to change it.
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