Like in any organization, sales play a pivotal role. It's not that his company is going bankrupt, but there has been a noticeable decline in sales for the past three months. Sales performance results from different factors in the business, like the marketing strategy, the product or service itself, the management, customer service, or the market, and Lingling Kwong, the CEO of Always Wonder, a RTW clothing company, wanted to know the cause of it and resolve the issues immediately. And she is not the type to let something linger when it can be solved.
So one Friday afternoon, while the misty heat of the Bangkok sun was still tormenting people, she convened a meeting. Her employees are aware that it could happen at any time. They simply lack a set date since, in addition to their boss's intense workload from filming the series, Lingling Kwong is juggling several brand partnerships and promotions with fan events and concerts crammed in between.
Since Lingling feels that planning is pointless if companies lose contact with their consumers and fail to determine what they truly need, she wanted to emphasize the significance of paying attention to the demands of the client.
"Our company is just about to turn one year old; there is a lot of competition in the market, and we believe that there's a need to think of ways to promote our brand," Saipin, her CRM Manager, stated, and Ling nodded her agreement.
"Any idea?" Ling asked.
