BEYONCE'S WORLD

Formation Tour-Don't Hurt Yourself

You should not attend Beyonce's Formation World Tour, if you are not able to understand that Beyonce is a marketing genius. If you are not able to appreciate the brandmaster in the flesh, then the formation tour is not for you! Beyonce and her team are true masters of their craft and the world can learn from the lessons they are teaching... The Academy of Beyonce has a nice ring to it. If you are a hustling entrepreneur here are a few lessons you can learn from Beyonce and her team.

Create a loyal following

Beyonce's loyal following has an undeniable connection. The "Beyhive" will come to sting you in the matter of 4.4 seconds when it comes to her. The swarm is bigger than life. It is tempting to laugh at the Beyhive waiting patiently in their cubicles to buy tickets to her latest tour. However, if you laugh you totally missed the point. Anything that is related to Beyonce is an experience. You must please your following by any means necessary! For example, it rained during Beyonce's open air concert in Raleigh, North Carolina. She had to pause her concert because of the dangerous conditions. However, Beyonce is dangerously in love with her fans she came back to the stage barefeet and song to her fans. Did I mention it didn't matter that she had to pay a $60,000 fine for exceeding the schedule time limit for her concert at Carter-Finley Stadium. See bring the same experience and attention to your followers and you can build your own Beyhive too.

Diversify your skill set

It is time for you to forget the old saying, "Jack (Jill) of all trades, master of none." If you only know how to do one then that simply means you are not growing or stepping out of your comfort zone. In matter fact, you are replaceable.

Beyonce is an epic songwriter, singer, but she can also dance better than any artist I know. She has endorsement deals, investments in water companies & clothing companies too. Beyonce has found ways to leverage her skills, gifts, and talents to make money and silently donate to various causes.

Don't live on past accomplishments

She always rebrands herself! She doesn't just sit at home and marvels at the past awards/accomplishments. She keeps pushing. She has a work ethic like no other. She embraces the success formula which work ethic + talent.

Know the power of storytelling

Beyonce embraces multimedia and she tells stories in ways few other artists have (besides Prince). She goes beyond the basic storytelling. Storytelling is what makes her so irresistible. She knows storytelling evokes a strong neurological response. She makes you want to grab a baseball bat to burst out that guy's windows to wanting to go and buy a watermelon to eat while sitting on the front porch ( I am from Alabama...so sitting on the porch with my watermelon is what I loved to do). She knows how to hit those mind triggers!

Move forward with rejection

Beyonce did not stop in 1993 when she was rejected on "Star Search." She knew that she had to lose in order to win. Just because it wasn't her time, she didn't quit. You shouldn't give up either! I guarantee Beyonce evaluated their performance and made necessary adjustments based on feedback. It is okay to go back to the drawing board and make edits.

Capitalize on opportunities

Create streams of income. All I have to say here is just look at how she started selling Boycott Beyonce t-shirts after many police departments stated they would not provide security for her concerts.

Be Confident

Confidence is the key. It does not matter what you are doing. You could be asking for investor funding; giving a board room presentation; or speaking to customer... it doesn't matter as long as you slay in confidence.