Beyonce is launching a clothing line to be released in 2016, with Sir Philip Green, owner of Topshop, Dorothy Perkins and Miss Selfridge.
Bey has been working on the new streetwear brand that will include footwear and accessories across dance, fitness and sports categories, sold across Topshop stores and Topshop.com. First announced in 2014, the range will be sold in 20 countries worldwide.
As we all know, streetwear is a rapidly expanding market, if not the dominant trend in fashion today. Even Levi's is expanding its denim designs to include stretchy jeans that can be worn like yoga pants.
While Rihanna has a deal with Puma and Rita Ora has a deal with Adidas, Topshop doesn't have a strong tradition of athletic wear, so it will be interesting to see what they come up with.
Meanwhile, fame is no guarantee of sales. Kanye's outrageously expensive street-wear is still sitting on shelves at upscale fashion sites all over the world. His shoes are highly coveted but his billion dollar sweatshirts and parkas aren't going anywhere.
Remember Beyonce's House of Dereon debacle? Don't get mad, it has to be mentioned whenever we talk about Bey and fashion.
Launched in 2006, the brand was widely panned by reviewers. 'House of Dereon didn't deserve a spot at fashion week.' 'Ugliest, cheapest-looking clothes I've ever seen.' 'House of Dead Wrong.' The brand stumbled on for several dismal years until 2011.
As Popdust has already noted, Beyonce has had little success as a fashion icon despite the adulation she receives by some of the world's most ardent fans. Her style is indistinct and lacks coherence. No one wants to imitate it because there's nothing to latch on to. There's no Beyonce 'look' to shoot for, outside of big blond hair and figure hugging skirts or jeans. When the New York Times dared to point out Bey's failure in the fashion arena, the Beehive went nuts.
But if the emperor is wearing no clothes, or in this case, the Queen is wearing crap, someone has to call it out.
Maybe this time around, Beyonce will finally nail it.
(credit: E!News)
CHAPTER SONG--Ego (Remix ft Kanye West)
Oh, baby, how you doing?
You know I'm-a cut right to the chase, huh
Some women were made
But me, myself
I like to think that I was created
For a special purpose
You know?
What's more special than you?
You feel me?
It's on baby, let's get lost
You don't need to call in to work 'cause you the boss
For real, want you to show me how you feel
I consider myself lucky; that's a big deal
Why?
Well, you got the key to my heart
But you ain't gon' need it
I'd rather you open up my body
And show me secrets you didn't know was inside
No need for me to lie
It's too big (big)
It's too wide (wide)
It's too strong (strong)
It won't fit (fit)
It's too much (much)
It's too tough (tough)
He talk like this 'cause he can back it up
He got a big ego
Such a huge ego
I love his big ego
It's too much
He walk like this 'cause he can back it up
Usually I'm humble
Right now I don't choose
You can leave with me
Or you could have the blues
Some call it arrogant
I call it confident
You decide when you find
Out what I'm working with
Damn, I know I'm killing you with them legs
Better yet, them thighs
Matter of fact it's my smile or maybe my eyes
Boy, you're a sight to see, kinda something like me
It's too big (big)
It's too wide (wide)
It's too strong (strong)
It won't fit (fit)
It's too much (much)
It's too tough (tough)
I talk like this 'cause I can back it up
I got a big ego
Such a huge ego
But he love my big ego
It's too much
I walk like this 'cause I can back it up
I, I walk like this 'cause I can back it up
I, I talk like this 'cause I can back it up
I, I, I can back it up
I can back it up
I walk like this 'cause I can back it up
It's too big (big)
It's too wide (wide)
It's too strong (strong)
It won't fit (fit)
It's too much (much)
It's too tough (tough)
He talk like this 'cause he can back it up
He got a big ego
Such a huge ego, such a huge ego
But I love his big ego
It's too much
He walk like this 'cause he can back it up
Ego so big you must admit
I got every reason to feel like I'm that bitch
Ego so strong, if you ain't know
I don't need no beat--I can sing it with piano
YOU ARE READING
BEYONCE'S WORLD
Diversoseverything about Queen Bey. (deleted #10 b/c it messed with the other chapters, sorry) comment there will be some days I will not post for two reasons. First, there might not be anything to write about. Second, I couldn't. NO USING MY IDEA WITHOUT...