Can Divit, November 2018 : "Hunter's Pit"

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I had proposed camping as a way of generating ideas for Campus Sport's marketing campaign. We are utilizing their camping and outdoor gear as inspiration to build a new image for the brand. After an hour long intense mental & physical treasure hunt in the woods, everyone's trickling back to the camp.

I expectantly look for Sanem in the dispersing crowd. A cold and eerie feeling comes over me.... and my fears are realized when she's not among those that have returned from the hunt. I ask the group to standby for a minute while I try to call her on the phone.  She's not answering her phone and it appears nobody has seen her in a while. I belay instructions for the group to search for her, in pairs, and to return within an hour to regroup or communicate when they find her.
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I barge into the forest with a singular purpose and laser focus to find her, no matter what! I dread to even think about what could've happened. Knowing her.... she's one that would trip over her own feet, her knees find the sharp edges, she'd slide down a cliff's edge, bump her head on visible doors and walls, she's always involuntarily falling into my arms waiting for me to catch her! Her being lost is an ominous sign.... and I'm tracking her with every trick I know and using all the tools in my arsenal!

 and I'm tracking her with every trick I know and using all the tools in my arsenal!

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"Sanem"... I yell loud and clear into the still forest.. over and over and over again, pausing to hear a response, a whimper, something, anything.... but nothing!

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It's been thirty minutes and still no word of her.... and the sun is starting to set. I'm frantic with desperation..... but keep telling myself to keep my shit together as she needs me now more than ever!

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I spot a few broken twigs, footprints and an odd track and step closer to explore. It looks like a trapping pit built by hunters... and I get closer to peak into it.  And I see her, white jacket, curled into a ball... and she's clearly tripped and fallen into the pit. "Sanem, are you okay?", I shout.... no movement or response from her. Oh NO!!!

My savage, neanderthal instincts kick into high gear

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My savage, neanderthal instincts kick into high gear.... and all I want to do is get to her, hold her, make sure that she's alright... alive! I make a quick note there are no trapped animals or worse, snakes in the pit.

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