Dream Entertainment's second-year assistant, Mun Jiyeon, originally had little interest in music or cultural performances. Her decision to work at Dream Entertainment was purely motivated by money.
"Ugh, the smell of sweat."
Dream Entertainment was a company responsible for all aspects of stage production, including performance planning, booking, and equipment rental. However, due to financial constraints, they rarely took the lead in organizing events.
Their main business involved outsourcing to large corporations or foreign companies.
- Wow!
- Playline! Playline!Jiyeon adjusted her impression amidst the deafening cheers. It might sound strange, but it felt like they'd gathered a bunch of zealots.
"If the boss were here, it would be chaos, everyone jumping around. Why am I here?"
Recently, Dream Entertainment had undertaken a massive event: the AIMMF (ASIA INDEPENDENT MUSIC & MOVIE FESTIVAL) hosted by the prestigious South Korean conglomerate, OKYUNG Group.
In a rivalry with the LOC Group, the OKYUNG Group was making tremendous efforts to surpass the fame of the "World Wide Indie Music Festival."
One piece of evidence was Dream Entertainment's role, usually focused on stage production and planning, being solely relegated to "booking."
The OKYUNG Group (specifically, OKYUNG Entertainment) had separate teams for performance planning, stage production, video production, promotion, and booking, pouring substantial funds into each aspect.
Although booking wasn't an easy task, it seemed a bit beneath a company like Dream Entertainment, which had been in the Korean performance industry for over a decade.
"Well, it's not like the head of the PR department was in charge of it... Not that it's beneath us, though."
Rumors had it that the PR department head, sidelined in office politics, was fully responsible for booking, delegated entirely to Dream Entertainment.
From what she heard, the once struggling department head had been demoted to a subsidiary again.
Anyway, there was nothing she could do; she just had to do what the higher-ups ordered.
Hence, Mun Jiyeon found herself dispatched to the party at Club Homi, where she felt utterly out of place.
While the mainstream figures with strong connections managed famous singers and the broadcasting industry, people like her, at the assistant level, were mostly dealing with underground artists: indie kids, Big Fish, Stars Records, and so on.
And today, Jiyeon's role was to secure final confirmation from Stars Records.
Compared to the constant offers received by underground musicians, Stars Records, led by Bae Ga, stood in a unique position.
Whether it was because their leader, Bae Ga, was wealthy or for other reasons, they didn't easily accept performances they weren't interested in. They even avoided meetings.
Someone unfamiliar with this side of the business might think booking was glamorous work, but it was far from it.
"I used to think that before I started here."
Booking unwanted acts was essentially begging, trying to get one more stamp of approval, one more chance to negotiate, one more plea.
So, Jiyeon found herself at a club performance, way out of her element, just to curry favor with Bae Ga. Luckily, they promised to meet after the show.
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RAP STAR
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