Imagine:
You and Bailey are hanging out on the bus with the rest of his band. You suggest that they should take a group photo, for the fans to see part of their setup on the bus. You take the photo and have to remind them a number of times that they have to be serious. You do take some of their goofy shots and post them on your account. You tag yourself in Bailey's post, (the picture above was one of the serious ones) so fans can see the goofy ones as well.