Our fate🌻🌼

Chapter 34: Only when it comes to you

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Vedang's expression was calm, but the small, knowing smirk tugging at the corner of his mouth made her want to smack him.

Eventually, Karan and Vedang's conversation shifted toward work. Vedang was soon engrossed in a discussion about strategies with Karan and Sidharth, who had rejoined after his call.

"Right now, we need to focus on maximizing the online presence for our outlets," Karan said, leaning back in his seat, his arms crossed as he considered the next move.

"With the current market trends, we need to target younger consumers more effectively."

Vedang nodded, scrolling through some figures on his phone.

"I've been thinking the same. We've already tapped into influencers, but I think we need to find more ways to connect."

Before they could continue, Iraa, who had been half-listening, suddenly perked up, the others went to the next coach.

"You know," she began, leaning forward, "why don't you tie up with niche creators instead of going after the big ones?"

All three men turned toward her, clearly surprised. Vedang raised an eyebrow, intrigued. "Go on," he said, clearly in work mode now.

"You'd be hitting a more loyal, engaged audience," she explained confidently.

"And how can you be so sure?" Sidharth asked, his curiosity piqued. The other two nodded, waiting for her answer.

Iraa hesitated slightly and glanced at Karan, who gave her a reassuring nod. She took a breath before continuing.

"You want to target the younger market, right? Smaller creators resonate more with specific communities. People are more likely to buy if they feel connected to the influencer, even if the audience isn't huge."

She paused for a moment before adding, "There's data to back this up. Smaller, more focused groups often have stronger buying power than you'd expect."

She smiled slightly, gauging their reactions. Sidharth rested his chin on his hand, smiling like he was both impressed and amused by her confidence.

Vedang sat back, his arms crossed, his expression serious but contemplative.

"Interesting," Vedang muttered, exchanging a look with Sidharth.

After a brief pause, Vedang and Sidharth looked at Karan, who grinned, clearly proud. "Look at you, Miss Business School."

Iraa blushed, shrugging. "Well, I do listen in class sometimes."

"You should listen more often," Sidharth teased, giving her a playful grin. "Seems like you've got a head for this stuff."

Vedang nodded, visibly impressed. "That's a solid point."

Iraa's grin widened, her dimple appearing as she sat back, clearly pleased with herself.

Karan, brimming with pride, reached over and ruffled her hair affectionately. "I'm proud of you, you know that?"

"Thanks, bhai," she replied, trying to play it cool but clearly touched by his words.

"You should join us after you graduate," Sidharth chimed in, nudging her gently.

"I might just take you up on that offer," Iraa teased, settling more comfortably next to her brother.

"As long as you all promise not to be this intimidating."