TRUST

chapter thirty seven

Metin had done his best and had controlled the situation with Ceyda, Can had been right she had leaked to the press that Firki Haraki had walked out on a deal but Metin had already spoke to someone he knew at the newspaper and told him the correct information as much as he could, he kept out the fact that Ceyda had been at the prison to visit Huma, they wanted to keep that a secret to use for later.

Can had a creative team working again that morning on the Adapte campaign, everything they had come up with hadn't been fresh and he wanted a new idea. They had talked about all concepts but knew they needed something that would appeal to young men. Everyone was in the conference room except Sanem and Deren. Deren had been on the phone with someone and Sanem had CeyCey helping her with art work and making copies.  So, to say he was surprised when they walked in and claimed they had the winning idea. He just shook his head, leave it to his wife.

Emre and Leyla joined them at Sanem's request, no one except her and Can and the two of them, knew that she was Emre's sister. She, CeyCey and Deren stood at the head of the table, Can took a seat at the side so he could watch their presentation.

Deren spoke first "We actually have two ideas, both of which Adapte can use at one time or another. The second campaign actually came from CeyCey." she said as CeyCey smile lit up his face. Sanem giving a small clap.

Sanem then spoke "Since Emre and Leyla have met Paulina, we thought they might have insight in to what she might like."  She turned to look at CeyCey who was ready to present the first ad poster.

"This would actually be the second presentation we would like to show Paulina, and this was the one CeyCey came up with." she smiled at her friend "We didn't know if she made women's suits so this might also give her another concept for her company." 

Both nodded their heads as she continued to speak, Deren turned a song on her phone, the hit song "Sharped dressed man" by ZZ Top began to play as CeyCey presented the first poster, it showed a woman in a man's suit. Can quickly sit forward and smiled. "Deren has been on the phone all morning to get permission to use the song if Paulina likes our idea." 

CeyCey presented the following ad ideas "As you can see, the posters could be presented in almost any order." The second one showed a young man standing at a bar, with drink in hand and a smile on his face as he is looking out into the crowd, the next poster showed the woman in the suit as she approached him, by the look on her face, you could tell she liked what she was seeing, the next poster showed her hand on his arm and him handing her a drink, the next showed their backs as they were leaving and the last one again was the woman standing in the man's suit.

No one said a word, the three looked at each other "Well?" asked Deren.

Leyla spoke first "Wow! I can actually picture this happening. And the one of her in his suit well that is very sexual. I think she will love it."

"The thing is when it is presented live, the woman can be shown admiring his suit, feeling the texture of the material, it is the suit not the man that has impressed her." Sanem said.

"CeyCey came up with this idea?" said Emre.

"Evet, well the main concept anyway." answered Sanem, she turned to look at Can, he was smiling.

"Well, I must say that is." he stopped "If we don't win using this concept, then we won't win. Why did you do two, this one is perfect, I don't even need to see the other one. Damn, CeyCey, I am very proud of you, you will attend the meeting with Paulina also." CeyCey was overjoyed. "I think we need to show her the ad as a video, Sanem is right, if we see the woman admiring the suit and not the man it will give more meaning to our presentation."

"Then we need to find models and get the ad shot." Deren said quickly. Sanem shaking her head, Can knew his wife had something already in her mind. 

"Sanem?" he said as a question.

"I have the perfect models in mind and turn around is fair play." she said as she started to walk out the door, phone in hand, they all heard "Metin, I need you to come to the agency." she said hung up and they could all hear her laughing.