I'm in Hollywood

Chapter 77 - Coming to the door

Chapter 77 - Coming to the door

After the Super Bowl night, the most talked about topic is not who won the Super Bowl championship, but the first movie trailer to appear in the Super Bowl TV broadcast.

This session of the Super Bowl the highest ratings went up to 150 million people, accounting for 50% of the total population of North America, and with word of mouth, after just one day, all Americans know about 《Home Alone》 director Eric William a new movie news.

The major film giants also keenly felt the amazing influence of the Super Bowl trailer Ad, they mobilized a lot of resources, to carry a detailed investigation and analyze the data released after the broadcast of 《Pretty Woman》 trailer. As for the results of this investigation, it is estimated that only in the next Super Bowl ad biding competition can be seen.

In past life, the first Super Bowl movie trailer happened in 1996 for the movie 《Independence Day》, Fox took a huge sum of money to bid for the Super Bowl ad spot, and ultimately this disaster science fiction film won a huge $300 million box office domestically, and $500 million worldwide. From then on, there has always been a rivalry between the giants of Hollywood for the spots at the Super Bowl.

Eric believes that the trailer of 《Pretty Woman》 will not be less effective than the 《Independence Day》 trailer.

Next year, wanting to win a Super Bowl ad slot is not just a question of having money, you'll also need to have a good relationship with the Super Bowl broadcasting media.

Although there are more than 60 ads in the super bowl, but in order to achieve good advertising results, the number of each type of ad has a strict limit, not all the ads can be used to show movie trailers.

That's why in the future, the Super Bowl ad slots for movies will all be monopolized by the big movie giants, because of the increasing cost of making movies, and because the Super Bowl ads will cost a lot, so small movie companies can't take out that much money.

Over the next few days, some nosy media commentators also began to report and analyze the matter.

The New York Times even wrote that 《Pretty Woman》 trailer is the biggest winner of this session of the Super Bowl.

And as a direct result of Eric's being the director of the new movie, the box office of 《Home Alone》 once again rebounded, this was the movie ninth week in cinemas, originally some statistical agencies estimated that 《Home Alone》 well harvest about $12 millions at the box office this week, But a week later, 《Home Alone》 got more than $18 million, the total box office reached $198 million.

Even according to Eric's current shares, this extra $6 million in the box office would have earned back the $1.5 million spent on the Super Bowl ad.

"That's Fortunate," said Eric after seeing the week box office report.

Jeffrey Sitting on the opposite side laughed and said: "Yes, Fortunately, it's 198 million, if this week broke 200 million, it would have been a waste of a good hype topic."

The reason why he said so, because after this week Super Bowl trailer, the attention on 《Pretty Woman》 has reached its peak, but if 《Home Alone》 broke the 200 million mark, the topic could only play the role of icing on the cake. Not like if it delayed until next week after the Super Bowl trailer heat slightly weakened.

Next week 《Home Alone》 well become the first movie in 3 years to break the $200 million mark at the box office. Add the normal publicity, and 《Pretty Woman》 is guaranteed to get good results at the box office.