Seoul | 2018
The big day has finally come, they all gather in the IKEA headquarter at 8 am in the morning. From the 5 agencies, they got the third turn to present. They will present not only for Kim Yugyeom but also to the IKEA Korea board of directors as well, some of them are expats directly from Sweden.
Mingyu present first, briefly about IKEA Korea, their recent image within the consumers, the ADjective research on IKEA, housing and furniture trends, etc. As always, when it comes to the client relationship, Mingyu has always the best approach, she always makes the presentation become lively. Then Chaeyoung stands up and ready to present the ideas. She hates the situation where she directly faces Yugyeom, making her nervous for some reason.
"We realize that IKEA and GAKU will have a different approach as they have a big difference on the targets as well. GAKU is more flexible, more lively, more youthful and more colorful compared to its parent company. And one thing that I really love, with GAKU's design we could actually feel that GAKU supports the arts as well. So, we worked so hard for coming up with different ideas for this, as we know that not so many youngsters have cared enough to buy their own furniture. Our intern who I believe belong to the target audiences, come up with the idea"
Chaeyoung move to the next slide.
"GAKU-nnect. GAKU-nnect is a unification between the word GAKU and connect. Simply, we want GAKU to connect with its target. We need a bigger plan one since it's the first time we will launch GAKU to the audience. As a part of connectivity, we would like to connect with singer-songwriter for this project. We believe music is the very universal language that could connect one to another. We proposed 4 artists, Zico, Crush, IU, and Heize. We would do a collaboration with the artist, making them writing a song under the keywords, coziness, rest and youthful. In particular, Crush has already had a song called Sofa. We will shoot their music video in the house setting, all of the furniture from GAKU. The video has a message that even at home, because of its comfort they could connect with their beautiful music. Within 4 weeks, we could launch all the video, and submit the song through chart as well. Well, when the top 3 singer-songwriters launch their music at the same time, I believe this will create so much buzz"
Chaeyoung could see that Yugyeom smirks at the idea. This could be bad.
Then Tzuyu presents the media strategy and telling them the budget for the project. Tzuyu ends the presentation with a smile.
Soon after one of the BOD, an expat one stand up.
"Gabriel, please cancel the rest presenters, I want this idea"
Other directors all nod and agree with him.
"Well okay then, congratulation ADjective, we will sign with you!"
All of them are still in shocked mode, every one of them.
"Thank you" Chaeyoung then bow to all the directors.
"Looking forward to work with you, Ms. Son. This is a great idea"
Chaeyoung then bows again.
The directors then leave the room, Mingyu starts to scream for their celebration, all of them are all smile, their sleepless night finally paid off, they got a big client.
"Whoa, all I need is sleep now," Eunsoo says.
"Congratulations, all of you" Yugyeom and Minseo come from the back clapping her hands.
"Mina-ssi, as expected, I know that you have a smart brain from the very start" Yugyeom compliment her.
"Ah no, I pitched a little, Ms. Son did everything"
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C'EST LA VIE (Completed)
FanfictionSet around the present time, where Chaeyoung is a grumpy yet gifted Creative Director on an advertising company, while Mina is the new intern who just joined Chaeyoung's team. Upon seeing Mina in the office, Chaeyoung is total furious for one reason...
