C'EST LA VIE (Completed)

Chapitre 46 - Félicité

Seoul | 2021

LG U+ campaign becomes a big hit. 

Upon meeting with Mina months ago, Chaeyoung suddenly got an idea to launch a campaign. Chaeyoung developed an advertising web series for the brand. LG U+ is a well-established brand so their campaign often didn't mention the brand name anymore. Their objective is to recall the brand name. For the whole 4 months, Chaeyoung and her team talked about creating a big special campaign for Chuseok. Chaeyoung then came up with a web series idea. 

The story centered around a young adult man who had a rough past. He spent years tried to get out from his past and it still lingers on him, he left his family and living his life callously. His work is more important than anything. Until one day, she met an intern who looks like his dead wife. And because of the person, his life suddenly turns upside down. But somehow he ends up leading a better life. He really loves her, she does the same too.

It is all about coming back home, how this new girl turns his rock heart to finally accepting the help from his family again.  But life has always picked on him, he can't be happy that easy, too many events on his past life influenced his current action, even damaging his relationship with the new girl.

It is a combination of a love story, family love, and friendship. 

Of course, it's all Chaeyoung story. Chaeyoung decided to write what she truly feels, also adding some spices around the story. 

The board agreed to transform it into 8 episodes of web drama. The web-drama becomes a number one hit on Korea. Viewers are anticipating on each episode, they didn't really fell exposed to the advertisement thanks to Chaeyoung's creative script. LG U+ spend a lot of budgets to create this as they hired the real-life couple actor and actress Jisung and Lee Boyoung for this project.

The brand becomes the talk of the town for the whole 2 months, creating a buzz in every digital platform. Even the viewers could choose the ending to create more engagement in the process. One with a happy ending where the male lead finally gets back together with the female lead, happily ever after. Two, another happy ending, each lead characters get their ending even though they didn't really get back together. Third, a very sad ending where the female lead couldn't deal with her past and end up moving somewhere far far away from the male lead, avoiding him for a better. 

Chaeyoung once again nominated for her works in Cannes Lion, but sadly didn't get any this time. But in Korean Advertising Council, she and ADjective won a lot. Making ADjective also won the Advertising Agency of The Year in 2021. 

The success of the campaign also brought Yugyeom into fame as well. Yugyeom was in-charge in all of LG U+ campaign, the board is so happy with his work, people talk about him being promoted to sit on the higher position in the company. Yugyeom talked a lot in some marketing and brand conference across the nation. 

As a reward for taking care of the marketing campaigns in the last 3 years, the company granted him holiday off after the campaign done. The company got him a return ticket, he could choose between Iceland and the USA. Yugyeom's favorite place in the world. 

But then Yugyeom coolly said to the company that he wanted to take holiday off to Busan instead.

Busan. 

Finally, he made up his mind, after all this time. 

Here he is now. 

Standing in front of Shinsaegae Department Store in the cold weather, he takes a deep breath. 10 months after he knew that Minseo works here, he could finally make up his mind to go.

He makes an entrance to the big mall, headed his way to the office. Passes the big H&M store, every time he visits this mall he still can't figure it out how big the mall is. His heart is racing and he doesn't know why. He then arrives at the Shinsaegae's office. He then goes up to the front desk.