ABM Grade 12 Modules and activities! 2022-2023

Entrepreneurship (report)

ENTREP REPORT

Brand Name is a name, symbol, or other feature that distinguishes a seller's goods or services in the marketplace. Your brand is one of your greatest assets because your brand is your customers' over-all experience of your business.

(Ang Brand Name ay isang pangalan, simbolo, or other feature na nagpapakilala sa mga produkto at serbisyo ng isang business. Ang brand name ay makikita or pangalan na nakatatak sa mga product, packaging, at marketplace ng isang business. Ang brand name ang identification ng customers sa products at services ng isang company para ma-differentiate at ma-identify nila ang products mo sa iba pang products.

Ang brand name ay mahalaga sa business kasi isa itong asset para makilala ng customers ang products at marketplace mo.

Halimbawa ng brand name is Coca-Cola, Jollibee, Mcdo, KFC, Pepsi, Penshoppe, Amazon, Facebook, samsung

Syembre bilang customers, kapag nagustuhan natin yung products or services ng isang business, ire-recommend natin yung products at services sa mga kakilala natin, ang sasabihin natin is yung brand name nila para madali silang ma-identify ng potential customers nila.)

Branding is a powerful and sustainable high-level marketing strategy used to create or influence a brand. Branding as a strategy to distinguish products and companies and to build economic value to both customers and to brand owners, are described by Pickton and Broderick in 2001.

Ang branding daw ay powerful and sustainable high-level marketing strategy, kasi kapag lumago or habang lumalago ang business mo, syempre sa brand name ka makikila ng mga tao, customers, at potential customers mo. Kasi kapag sikat or na maintain mo na yung brand mo hindi kana mawawalan ng customers. At mahalaga talaga ang branding para ma-differentiate at ma-recognize ng customers ang products at services ng isang company sa iba pang products at services.

2) Consistency
The significant of consistency is to avoid things that don't relate to or improve
your brand. Consistency aids to brand recognition, which fuels customer loyalty.

Ang consistency daw ay nakakatulong para ma-improve ang brand mo at magkaroon ka ng loyal customers. So dapat consistent ka sa quality ng products at services mo,

halimbawa kung ano yung nakalagay sa advertisement or menu mo dapat consistent ka na hanggang mismong actual products ganun ang itsura kasi yung ang eni-expect ng customers mo.

Halimbawa nag titinda ka ng burger, nakalagay sa advertisement or menu na malaki yung burger patty ng burger mo kaya may customer na na-engganyo na bumili, dapat hanggang mismong actual product makikita yun ng customer.

4) Flexibility
Marketers should remain flexible to in this rapidly changing world. Consistency
targets at setting the standard for your brand, flexibility allows you to adjust and
differentiate your approach from your competition.

Flexibility in the workplace means being able to quickly adapt to new circumstances as they arise. An employee who is flexible can change their plans to navigate or overcome unanticipated obstacles.

So dapat marunong ka maging flexible at mag adapt sa new circumstances kasi nakakatulong ito para makabuo ka ng mga plano at ma-maintain ang brand mo.

Dati sa mga convenience store or marker store wala namang korean products, pero since uso yung korean wave, kdrama, kpop, inadapt nila

Korean products, culture, korean endorser

6) Loyalty
Loyalty is an important part of brand strategy. At the end of the day, the emphasis on a positive relationship between you and your existing customers sets the tone for what potential customers can expect from doing business with you.

Kapag nagkaroon ka ng positive relationship sa customers mo magiging loyal sila sa brand mo, patuloy silang bibili or i-rerecommend nila sa iba ang brand mo kasi may tiwala sila sa products at services mo at na reach mo yung expectations nila sa products mo.

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