The Business of Online Marketing

How an Online Marketing Agency Works

In this chapter about what does an online marketing company actually do at this point? I hope you're excited to create an online marketing company. And now I want to go over just quickly what it actually does.

In a nutshell any company an online marketing company is any company that grows another company's revenue by increasing and optimizing their online presence. This all happens through marketing on line on the Internet and this includes everything that gives it gets that business in front of potential customers.

To put it bluntly an online you as the owner of an online marketing company are going to help other business owners get their businesses found in Google. We always discuss about Google because it's the big daddy of them all. They get found on Google chances are going to get found and the others.

Also not a whole lot of people use the others at least as much as they want you to think. We want to help businesses get found in Google. Period. So the specific strategies and tools include web site design search engine optimization and call it a CEO for short Social Media Marketing Content Marketing reputation management and so on.

You're basically using these tools on your client's behalf to help them grow their business. It really boils down to three main categories. The first I mean all of online marketing boils down to these three basic categories creating First an on a solid online foundation.

This includes a marketing plan identifying the target audience building a company web site initials SEO Search Engine Optimization on the site and off the site. The second is ongoing content we want to create ongoing content.

There's a saying online that content is king and online you want to distribute that content want to create it and distribute that content in the form of blogs videos slide decks and more anything in it to any kind of material that you can grab from the client on their behalf and then repurpose in various different formats. That is what you want to do.

The third part of creating an online marketing foundation is to cultivate that community. This involves the stuff like social networking review management sites like Yelp and Angie's List citation sites online PR advertising and of book tracking in improving efforts through analytics. You want to make sure that the stuff that you're doing is actually working. At this point what you want to do and we're going to cover this a little bit more.

You want to start thinking about your niche. First let me share with you just quickly. When I first started my business I wanted it to be a social media management company basically. I wanted to manage people's Facebook accounts but I soon realized that the world of Internet marketing was much larger than just social media.

Also more importantly I realized that business owners wanted one company and they could turn to for all of their Internet marketing needs. They wanted to have a website person. And as CEO person and a blog person and a social media person all wrapped up into one company.

So my own journey I quickly lift the idea of just doing social media and B being this freelance guy to creating a more comprehensive company that would serve local businesses with all of their Internet marketing needs. So again you at this at this point right now again we're going to discuss about this coming up in another chapter but you want to start thinking about an angle that you might want to have.

Maybe it's a one stop shop like mine for all Internet Marketing needs for your client. Or maybe you want to niche down into a particular industry or service. It could be web site designed specifically and then work with other people who do the on-going stuff. Maybe you want to do the on-going stuff and focus specifically in content creation or just as CEO or just social media.